ALC publishes annual Market Updates featuring list recommendations by market sector based on successful continuations. These reports inform brokers and mailers about the ALC-managed lists that are successfully working for specific niche and broad markets. Many of the files featured represent excellent sources for mailers to acquire new customers outside of their primary market. ALC Market Updates will remain in our website until they are again updated with new information. Therefore you will always have quick access to them and the ability to download and email them to your clients and associates. Please check back periodically to review recent updates.
CHILDREN & TEENS Reach the best moms and dads in the country who are actively ordering products for their children. With the explosion and fragmenting of media choices, the only sure way to hit your target in children’s marketing is through direct mail. It breaks through the electronic media deluge to bring parents and their kids together for shop-at-home, decision-making experiences
HISPANIC Hispanic buying power has risen 307% to $862 billion from 1990 to 2007. In the past three years alone, Hispanic buying power increased nearly 30% — more than any other U.S. group. However, the Hispanic market is a diverse audience. For many Latinos the income gap is narrowing and business ownership is booming. Target the affluent, responsive segment of the market with these mail order lists.
SENIORS Seniors are the fastest growing segment of online dating. They began a whole new industry of “brain fitness.” They’ve invented a new life phase coined “encore career” which is between “retirement” and really old age. As they have done every step of the way, boomers are reinventing another life phase and attacking their status as senior citizens as if it were a new lease on life. Reach the most mail responsive mature consumers with these mail order lists.
HEALTH FUNDRAISING According to recent market research, health organizations have experienced declines in donors who give less than the average amount and an increase in those who give more generously. This trend affects the health sector more negatively than the other sectors because lower-dollar donors generally comprise a larger proportion of total donors and revenue for health organizations. These lists feature those actively giving generously to many health organizations.
TRAVEL The travel industry is experiencing a pull back as many people are staying closer to home, booking less expensive resorts, and cutting back on amenities. Therefore, marketers must identify active travelers still "in market." We recommend the consumers on these lists because they continue to vacation in a flat economy and remain among the most active travelers in the country.
FINANCIAL For financial publishers, marketers and service providers to be successful during economic downturns, it is critical to target individuals actively seeking and responding to financial offers. Such hard-to-reach consumers can be found on these blue chip lists of responsive prospects.
GAY & LESBIAN Twelve states have laws in the books recognizing same-sex couples and more are certain to follow. Many corporations recognize their rights whether government does or not. Domestic partnerships, civil unions, and gay marriages are leading to even more discretionary income for the gay and lesbian community with the benefits that accompany these relationships.