ALC publishes annual Market Updates featuring list recommendations by market sector based on successful continuations. These reports inform brokers and mailers about the ALC-managed lists that are successfully working for specific niche and broad markets. Many of the files featured represent excellent sources for mailers to acquire new customers outside of their primary market. ALC Market Updates will remain in our website until they are again updated with new information. Therefore you will always have quick access to them and the ability to download and email them to your clients and associates. Please check back periodically to review recent updates.
ENVIRONMENTAL, OUTDOOR & ANIMAL WELFARE FUNDRAISING – August 2010 These donors are more likely to be educated homeowners with higher-than-average incomes. That is exactly who you will reach across the board with ALC lists that are proven to work for environmental charities. Wilderness leagues, wildlife federations, humane societies, conservation organizations, and many more environmental groups stand to benefit from targeting ALC donors.
ARTS & HUMANITARIAN FUNDRAISING – August 2010 Direct mail is very much alive and well and the core formula has not changed: 40% data; 40% offer/ask; 20% creative, timing, etc. That’s where the ALC 2010 Arts & Humanitarian Market Report is invaluable. The donors included on these ALC managed lists are dedicated to causes and quickly respond to direct mail appeals for their support. They represent many of the most generous arts and humanitarian donors in the country.
HEALTH FUNDRAISING – July 2010 According to a 2010 study, fundraising revenues are on the rise – with direct mail as the driving force. Target generous, mission-based donors who keep health causes at the top of their priorities with ALC’s Health Fundraising lists for maximum response rates. The time to appeal is now.
BUSINESS – June 2010 Based on a recent history of purchase activity, these business decision makers are gearing up for increasing operational and customer demand. ALC puts you in direct contact with the buyers charged with procuring business supplies, services, furnishings, seminars, publications, technology, and more.
CHILDREN & TEENS – April 2010 Kids, tweens, and teenagers are highly connected and information-driven, with more influence than ever before over household purchase decisions. ALC provides you with access to these responsive families seeking children’s nutrition and healthy lifestyle products, technology offers, and more.
FINANCIAL – March 2010 Financial markets are shifting and investors are getting back into the game. ALC provides you with unparalleled access to the players who can make an immediate impact on your financial direct marketing campaigns. They’re seeking financial advice, insurance, lines of credit, economic news, and investment opportunities.
HISPANIC – January 2010 Hispanic buying power continues its rise and is expected to increase 127% to $1.1 trillion by 2012. The latest US census is expected to reveal a total Hispanic population of nearly 50 million, up from 38 million in 2000. The core market of direct mail responsive Latino Americans can be found on these ALC managed mail order lists.
EMAIL – December 2009 Online sales have grown 30% over the past four years and 8% alone in just the past year as all other sales channels experienced declines. Additionally, average dollar amount steadily increased across all Census Divisions as both urban and rural buyers accounted for increased online sales. Over 62% of respondents to a recent smartFOCUS survey said email was their preferred channel for receiving marketing messages. Of those, 75% said they made a purchase as a direct result of receiving commercial email! The ALC 2009 Email Market Update features quality email lists to make your email marketing campaigns a success.
MATURE CONSUMERS – September 2009 People whose chronological age would appear to make them “old” do not often see themselves that way. According to a recent Pew Research Center Survey a majority of respondents age 65+ said they feel much younger than their natural age. The key in reaching those who remain young, active, and responsive is in targeting them by products and services they have recently purchased. The mature market customers on ALC’s blue chip lists are the prospects marketers targeting the mature market need to reach.
HOME & GARDEN – APRIL 2009 In these tough economic times, consumers are hunkering down in the comfort of their own homes. “Staycations” and movie rentals are replacing luxury cruises and nights out on the town. And that can be a good thing for direct marketers. Reach passionate home decorators, gardeners, and do-it-yourselfers with these ALC managed lists.
TRAVEL – July 2008 The travel industry is experiencing a pull back as many people are staying closer to home, booking less expensive resorts, and cutting back on amenities. Therefore, marketers must identify active travelers still "in market." We recommend the consumers on these lists because they continue to vacation in a flat economy and remain among the most active travelers in the country.
GAY & LESBIAN – March 2008 Twelve states have laws in the books recognizing same-sex couples and more are certain to follow. Many corporations recognize their rights whether government does or not. Domestic partnerships, civil unions, and gay marriages are leading to even more discretionary income for the gay and lesbian community with the benefits that accompany these relationships.