ALC publishes annual Market Updates featuring list recommendations by market sector based on successful continuations. These reports inform brokers and mailers about the ALC-managed lists that are successfully working for specific niche and broad markets. Many of the files featured represent excellent sources for mailers to acquire new customers outside of their primary market. ALC Market Updates will remain in our website until they are again updated with new information. Therefore you will always have quick access to them and the ability to download and email them to your clients and associates. Please check back periodically to review recent updates.
HISPANIC – January 2010 Hispanic buying power continues its rise and is expected to increase 127% to $1.1 trillion by 2012. The latest US census is expected to reveal a total Hispanic population of nearly 50 million, up from 38 million in 2000. The core market of direct mail responsive Latino Americans can be found on these ALC managed mail order lists.
EMAIL – December 2009 Online sales have grown 30% over the past four years and 8% alone in just the past year as all other sales channels experienced declines. Additionally, average dollar amount steadily increased across all Census Divisions as both urban and rural buyers accounted for increased online sales. Over 62% of respondents to a recent smartFOCUS survey said email was their preferred channel for receiving marketing messages. Of those, 75% said they made a purchase as a direct result of receiving commercial email! The ALC 2009 Email Market Update features quality email lists to make your email marketing campaigns a success.
HEALTH FUNDRAISING – October 2009 According to a philanthropy study at Indiana University regarding which fundraising techniques are most successful, direct mail is at the highest level of success. Fundraisers report that other techniques (major gifts, planned giving, special events, foundations, telephone, major grants, and corporate gifts) are at or near their lowest levels since the study began. However, nearly two-thirds are still reporting success with direct mail. Therefore, it is critical to target donors via mail with ALC’s proven lists to be successful in the Health Fundraising Market.
MATURE CONSUMERS – September 2009 People whose chronological age would appear to make them “old” do not often see themselves that way. According to a recent Pew Research Center Survey a majority of respondents age 65+ said they feel much younger than their natural age. The key in reaching those who remain young, active, and responsive is in targeting them by products and services they have recently purchased. The mature market customers on ALC’s blue chip lists are the prospects marketers targeting the mature market need to reach.
FINANCIAL – June 2009 While some see doom and gloom during rough economic times, many investors see opportunity. They’re seeking financial advice, insurance, lines of credit, economic news, and investment opportunities. Reach affluent individuals capitalizing on market trends with these ALC managed lists.
HOME & GARDEN – APRIL 2009 In these tough economic times, consumers are hunkering down in the comfort of their own homes. “Staycations” and movie rentals are replacing luxury cruises and nights out on the town. And that can be a good thing for direct marketers. Reach passionate home decorators, gardeners, and do-it-yourselfers with these ALC managed lists.
ENVIRONMENTAL, OUTDOOR & ANIMAL WELFARE FUNDRAISING – March 2009 With each year the “green” movement strengthens as does funding for the causes behind it—clean air, protection of nature, preservation of endangered species, and conservation of energy. Our 2009 Environmental, Outdoor & Animal Welfare Fundraising Market Update features examples of non-profits in all of these areas successfully mailing ALC managed properties in both primary and secondary markets.
SOCIAL & CULTURAL FUNDRAISING – December 2008 Despite the economic recession, more than half of Americans polled say they plan to give to charity this holiday. Nearly 7 out of 10 plan to donate the same amount or more this season than last. Among the top five charities of choice, human and social services is the second most likely recipient of donations.
CHILDREN & TEENS – October 2008 Reach the best moms and dads in the country who are actively ordering products for their children. With the explosion and fragmenting of media choices, the only sure way to hit your target in children’s marketing is through direct mail. It breaks through the electronic media deluge to bring parents and their kids together for shop-at-home, decision-making experiences
TRAVEL – July 2008 The travel industry is experiencing a pull back as many people are staying closer to home, booking less expensive resorts, and cutting back on amenities. Therefore, marketers must identify active travelers still "in market." We recommend the consumers on these lists because they continue to vacation in a flat economy and remain among the most active travelers in the country.
GAY & LESBIAN – March 2008 Twelve states have laws in the books recognizing same-sex couples and more are certain to follow. Many corporations recognize their rights whether government does or not. Domestic partnerships, civil unions, and gay marriages are leading to even more discretionary income for the gay and lesbian community with the benefits that accompany these relationships.