ALC Marketing Data Management
Updated Marketing Mailing Lists

Hearst Book Buyers - New to ALC
Hearst Books offers a diverse line of lifestyle books under the Hearst magazine brands. Titles cover a broad range of topics including cooking, interior design and decorating, fashion, home how-to, health, humor and sex and relationships.

Surfrider Foundation - Effective 6/1/14
Surfrider’s mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network of surfers, beach goers, watermen, moms and their kids. Datacard coming soon!

Archeology Wiland Program - New to the Market
Wiland Direct members can now have custom models applied to subscribers of Archeology, an audience comprised of professional archaeologists, students and educated readers with a passion for archaeology and its role in furthering human knowledge.

US Rider Equestrian Motor Club Members - Coming Soon from Active Interest Media
Reach affluent equestrian enthusiasts and professionals who pay $150 annually for Horse Trailer Insurance/Roadside Assistance to protect their livelihood.

ALC MD Consumer Ailment Database
These survey responders complete online surveys and contact forms detailing health issues of concern. They request more information that can help them ease, cure or prevent their medical ailments to live active lives. Select from twelve ailments including Allergies, Cancer, Diabetes, Vision and Heart Disease.

Edvisors Student Network Enhanced Masterfile - New to the Market
The web’s leading college student marketing company dedicated to providing the tools, information and resources to create a fulfilling educational experience for students, parents and educators, Edvisors now allows marketers to more finely target these students and their parents at their home address.

Edvisors Student Network - Parents - New to the Market
Now marketers can target the parents of college bound high school Juniors and Seniors, as well as those already attending college.

Canada Direct Database - New to the Market
As Canada prepares to enact the strictest anti-spam legislation in the world (CASL), ALC is ready to help you reach the Canadian market. The Canada Direct Database is one of the largest, most up-to-date and comprehensive sources of Canadian postal data available. Sourced from Canadian Government and Provincial agencies, among other sources, all files are continuously updated, fully PIPEDA compliant and run through Canada Post NCOA as each order is fulfilled, ensuring the highest deliverability.
Canadian Consumer Database
Canadian Business Database
Canadian Licensed Professionals Database

Updated Marketing Mailing Lists

MarketForce New Consumer Enhancements - Coming Soon
Reach entrepreneurs driving the growth of both the business and consumer sides of the U.S. economy. New consumer-focused segments include:
• Donors By Cause
• Healthily Living
• Cooking/Gourmet
• Affluence

Updated Marketing Mailing Lists

Entrepreneur Media Business Enhanced
Now updated through 2/28/14, this file is comprised of 274,859 of the most industrious businessmen and women in the U.S. Reach these leaders, business builders and independent thinkers at business address by employee size, sales and SIC.

The Jane Goodall Institute
Now updated through 3/20/14, this global nonprofit that empowers people to take informed and compassionate action to improve the environment of all living things.

Eddie Bauer GENESIS Enhanced Update
Eddie Bauer Reforestation Update
As a participant in the GENESIS Database, the Eddie Buyer file now totals 1,899,578 and offers Product Category, Multibuyer, Demographic and RFM Transactional selections. Additionally, the Eddie Bauer Reforestation file size jumped 176% with the recent update.

Executive Masterfile Decision Makers Email Database
New unique sources have contributed to a total universe increase of 12%! More than 2.7 million decision making executives and 1.2 million C-level execs are now available at email with matching postal address.

Updated Marketing Mailing Lists

Accutrend New Data Corporation is now offering Title, Revenue and Employee Size!
These new data elements enhance this premier source of fresh New Business Registrations including, INC's, DBA's, Trade and Business Registrations. Accutrend standardized, formatted, CASS certified, NCOA, DPV is packaged in a highly selectable SIC/NAICS database. Custom selections include business filing dates, geography, location address and other demographics.

ALC Link2Me Primary Connections Apparel Market Case Study
An upscale “preppy” apparel merchant used Link2Me Primary Connections to add thousands of prospects within the sphere of influence of its current customers. The results far exceeded the marketer’s expectations. See the Case Study here.

Updated Marketing Mailing Lists

U.S. Fund for UNICEF
The organization says Facebook ‘likes' won't save children's lives - Humanitarian group takes aim at social media activism in bold new campaign. Read about it here.

One of the last old-style media companies ponders the future. Read about it here.

“The Book of Mormon” to Sell Tickets via StubHub through Telecharge
StubHub has made a deal with the producers of one of Broadway's most popular musicals, "The Book of Mormon," and the ticketing service Telecharge to sell an allotment of premium seats for each performance at set prices. Read about it here.

MarketForce Celebrates 30 Years
America’s most accurate & complete file of new business owners. MarketForce is the first firm to track America’s business and the category leader in naming new businesses. A step ahead of the competition, MarketForce has a proven track record of being the earliest identifier of new businesses. The file is now available for multi-touch, multichannel applications through postal and digital messaging.

LGBT Market is One of the Fastest Growing Niches in Media
According to this recent article in FOLIO, the LGBT advertising spend rose 18.2 percent to $381 million last year, with circulation jumping 15.1 percent to 2.7 million. Marketers can also reach this hot market through these ALC-managed subscriber files:
Out/Advocate Masterfile
The Gay & Lesbian Review

An Interview with Active Interest Media's Andrew Clurman
In this Bosacks Interview, Andrew Clurman, President & COO of AIM, offers a broad and informed perspective on the publishing industry.Read about it here.

Marketing Mailing List Updates from ALC Data Management, Marketing Mailing List Special Offers